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Fly Fitness
Campaign

Challenge:   Create a complete advertising campaign for Fly Fitness 

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Goal:   Generate new memberships

 

Audience:   Professional women, age 23-45

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Brand Promise:   True fitness is about community.

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Creative Approach

Tagline:   Life is better when you sweat together.

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Fly Fitness' biggest health secret is making connections. Sense of belonging is a vital component of wellness. Sweating together allows for accountability, support, and healthy competition. 

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T-Shirt

Social

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lnkfeelsfly  Swipe to see our favorite kind of before and after.

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lnkfeelsfly  Swipe to see our favorite kind of before and after.

TV Spot

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Engagement Idea

Ride for a Cause:

Cycling together to achieve something greater.

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  • 3 day long cycling installation

  • Utilizes several stationary exercise bikes

  • Downtown Lincoln (Tower Square)

  • Bicycle odometer

  • Citizens can approach and participate

    whenever and however long they wish.

       No commitments.

  • Can be a workout session or just casual

  • Encourages conversation and collaboration

  • For ___ number of miles accumulated, Fly Fitness will donate $___ to Lincoln Parks Foundation

  • Reaches the broader community

* This is a classroom assignment. I am not affiliated with any organizations mentioned. 

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