As the copywriter for the ASEM marketing team, I'm tasked with writing monthly newsletters for high school freshmen, sophomores, juniors and seniors as well as counselors and transfer counselors. Featured in our newsletters are inspiring Nebraska Today and Medium articles, invitations to relevant events and campus visits, reminders regarding upcoming deadlines, and resources at Nebraska for success and support. The segments in our newsletters are customized with merges and call to action buttons for students in each step of the admissions process. Below, you'll find a few opening snippets of a typical junior newsletter.